![]() ![]() Create a brief business description (about 750 characters) and add relevant keywords that your target audience may be using. It often appears lower in your GMB profile, under the positive reviews section. The specific description you can write is the “from business” section in the GMB account dashboard. The good news is that Google does a great job creating that short business description. ![]() This is the editorial summary Google creates to ensure consistency. You have probably seen the short business description that appears just below the business name in a GMB profile. CREATE A “FROM THE BUSINESS” DESCRIPTION CAREFULLY. Also, specifying operational hours prevents negative reviews from people who visit your premises only to find it’s closed. Remember, Google’s algorithm takes inconsistencies into consideration when evaluating a business’s credibility.īe sure to indicate your regular and holiday hours to encourage clients to visit your premises. So, if you decide to use “st” instead of “street,” ensure it’s consistent across all other profiles you have on the web. Also, ensure that your business name and address match all other profiles or listings you have on the web. That means it must be exactly as in the real world. To optimize your contact information in your GMB profile, ensure your business name is identical to the name on your store signage. ![]() Questions & answers (consumer-generated).Here are the essential sections you must complete as part of your Google My Business optimization strategy. It also increases the overall number of actions users take whenever they find your GMB profile. The completeness of a GMB profile helps Google rank you better in the relevant search results. 2. COMPLETE EACH SECTION IN YOUR GMB PROFILE That means to make various changes to your GMB profile, you need a Google My Business account that should be connected to your GMB profile. The latter is used to access and optimize the GMB profile. It’s important to mention that a Google My Business listing is different from a Google My Business account. Here are the Google My Business Optimization essentials to help you rank in local search, particularly mobile search. To reap the benefits of the GMB platform, you must create and implement a great Google My Business Optimization strategy. You probably think that the problem is the GMB platform. That’s about 0.00000075%, and only 59 (less than 5%) actions may be taken. Yet, despite the over 167 billion Google searches performed monthly, a recent BrightLocal study revealed that a typical GMB profile gets about 1,260 views a month. All you need is a well-thought-out Google My Business optimization strategy and start reaping the benefits of this tool. The best part? Google My Business profile is free. It allows your target audience to find your brand, learn about it, and engage with you – all this is done from the SERPs. This is a powerful but dynamic snapshot of your brand that highlights your profile. However, some of them don’t know that there’s a third entity that must be optimized – Google My Business listing. Most business owners know that this requires a carefully optimized website and Google AdWords. Your business needs targeted visibility on Google and other search engines. In this article, we will use GMB and Google Business Profile interchangeably. That means businesses can now manage their profiles directly on Google Maps or search. Google renamed its local listing platform GMB (Google My Business) recently to Google Business Profile. ![]()
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